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mindset

imagine. don't predict

mindset

imagine. don't predict

framework

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8 steps futuring

I follow an 8-steps futuring process, which I developed while working with creative and non-creative stakeholders across disciplines and industries:

 

  1. Co-creating the Brief: expanding the project scope by orienting the brief toward future perspectives, engaging stakeholders through examples from design and futuring disciplines.

  2. Research: design research, referencing internal materials and external knowledge.

  3. Changing Perspectives: Using design sprints, shifting stakeholders' perspectives through predesigned tools - exercises like Applying Different Lenses and building visual definitions.

  4. Participatory Design: inviting experts to contribute to ideation, resulting in unique creative outcomes.

  5. Regenerative Design: focusing on challenges and opportunities (like multigenerational justice and regenerative agriculture), using speculative design and storytelling to catalyse change.

  6. Creative Outcomes: choice of creative directions aligned with project goals, such as writing children's books addressing eco-anxiety, and employed techniques like creative writing, storyboarding, illustration, animations, graphic design, video editing.

  7. Feedback Loop: testing the creative outcomes with stakeholders, adapting based on feedback to finalise the project.

  8. Sharing: The project reimagined the communication campaign, shifting from achievements to future-focused themes. Stakeholders valued creativity and mind-stretching approaches.

  • Spotify
  • iTunes
  • Amazon
  • YouTube

methodologies and tools

portfolio

© 2024 by Kamila Iżykowicz

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